Whether you're spending £500 a month or £50,000 — the same rigour, scaled to fit.
Walk in the Park Digital plans, buys, builds and measures digital marketing end to end — programmatic and social media buying, search and SEO, and the analytics and tagging that prove it all worked.
Maybe you're already spending on ads or SEO and aren't sure it's working. Maybe you've outgrown DIY but don't want to sign up to a big agency retainer. Maybe you just want a straight answer from someone who's actually run this at scale, without the agency mark-up.
That's exactly what this is for — the experience of working with global brands, applied to businesses at a fraction of the size, minus the retainer and the layers of account management in between.
Paid and organic aren't run in silos — and neither is the measurement underneath them. Here's what's covered.
A mix of global names and high-street brands, across retail, tech, healthcare, recruitment, charity and hospitality.
Walk in the Park Digital is run on a decade-plus of hands-on experience across programmatic and digital advertising, agency-side and client-side, giving equal weight to the buying and the measuring — not just one or the other.
That background is why the tracking and analytics side gets treated as seriously as the media itself: campaigns are only as good as the data proving what they did.
That standard doesn't change based on budget size — a small business deserves tracking that actually works just as much as an enterprise does.
Most agencies and consultants sign you up to a fixed monthly fee and a minimum term, whether that month's work justifies it or not. This runs differently.
That flexibility runs the full width of what's on offer: full-stack support across paid, organic and analytics, run end to end — or a handful of hours for a single consultation, a campaign revamp, or a second opinion on something that isn't quite working. The scope fits the job, not the other way round.
People tend to come to us for one of a few reasons. None of them are a fixed scope — they're just the kind of thing that tends to need an hour, or ten, depending on what's actually going on.
GA4 that was never set up properly, conversions that don't look right, or reporting nobody quite trusts. Usually a few hours to find what's broken and fix it — sometimes a rolling few hours a month once it's in good shape, to keep it that way.
An outside, experienced look at what's running — paid search, paid social, programmatic, or organic — and whether it's doing what it should. Often just a couple of hours for a proper audit and a clear set of next steps.
Hands-on management of a channel — search, social, display, SEO, whatever it is — for as long as it needs running. Could be a few hours a week, could scale up around a launch or a busy period, then scale back down.
Sometimes it's not a project, just an hour or two to sanity-check a plan, a quote from another agency, or a decision before it's made.
However much of this you need, and however often — two hours this month, twenty the next — that's the arrangement. Nothing's fixed except the hourly rate.